Adidas announced on Tuesday that it is discontinuing its Yeezy collaboration with Kanye West.His "unacceptable, vile, and deadly" remarks and deeds were cited.
Ye made numerous antisemitic remarks recently and was wearing a "White Lives Matter" shirt.
Adidas has severed ties with Kanye West, better known as Ye, the athletic apparel manufacturer announced on Tuesday.
Under Ye's Yeezy brand, the German company had created and distributed sneakers.Adidas stated that it "does not allow antisemitism and any other type of hate speech."
Ye has recently made remarks and taken acts that are undesirable, dangerous, and against the company's principles of inclusiveness, respect, and fairness.
Adidas announced that it has ended its collaboration with Ye "after a comprehensive evaluation," adding that it will stop making products under the Yeezy brand