Fireball Whisky: What's the Real Deal?

Some people get the willies just thinking about it, while others feel like they've been exposed to a thousand suns.

Fireball Whisky, as you guessed, is one of the most controversial alcoholic beverages available today.

 Fireball's slogan, "Tastes Like Heaven, Burns Like Hell," is suitably lyrical.

 It is emblazoned with a picture of what looks to be a demonic dragon emerging from a burning abyss. 

But what really goes into each bottle to conjure up all that worry and difficulty? 

Is it as easy as the demon dragon dunking its chalice into a lake of fire, then closing it with the heat of its Dantean clawed talon?

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It burns the retinas

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