Junior Dale Earnhardt inevitably begins to build a larger empire

It appears that Dale Earnhardt Jr.'s personnel actions from last week, including appointing his sister as CEO of all his commercial ventures

This is due to the fact that the expansion has already begun. Unfortunately, and much to the dismay of the NASCAR Hall of Famer's racing supporters, 

this isn't about JR Motorsports joining the Cup Series, as had long been rumored. But the focus is on developing in a field where Earnhardt is already successful.

According to Axios.com, Dale Earnhardt Jr.'s Dirty Mo Media, which currently creates well-liked motorsports podcasts, has a deal with Cadence13 to broaden its selection.

The agreement, which apparently has a seven-figure financial value, would broaden the Dirty Mo services to include other sports outside NASCAR.

One of the first brand-new services will probably be a football-focused podcast for the Southeastern Conference.

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