People that smile creepily during baseball games: case closed.

There is no strange illness responsible for the constant, unsettling grins you see at baseball games and among the Good Morning America audience.

 It's really a promotional piece for an upcoming horror film titled Smile.

PopCrush reports that on Friday, September 23, a group of individuals dressed as the devil appeared at three Major League Baseball games .

As it turns out, it's a promotional tactic for the upcoming film Smile, which releases this coming Friday.

 It is most likely why so many people were wearing T-shirts that simply said "Smile."

Whether officially sanctioned or not, the effort seems to be having an effect, at least in the online sphere (and on baseball camerapeople).

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