Whether or not you like soft drinks, you can't deny that Pepsi is a ubiquitous fixture at American grocery stores, petrol stations, and sporting arenas.
But in today's rapidly evolving technology landscape.
How can a product with a proven track record of success remain competitive?
Pepsi's stock price has risen steadily over the last two years.
The company's strategy of appealing to consumers' sense of nostalgia may be to credit.
With the release of the Pepsi-Cola Soda Shop and nostalgic tastes like Cream Soda and Black Cherry.