Fast food restaurants have been gradually raising their pricing over the last year.
In 2021, McDonald's and Chipotle raised prices by 6% and 10%, respectively.
Wendy's and Starbucks are planning more price increases in the following months.
Although shoppers have mostly accepted the price hikes so far, a breaking point may soon be reached.
The typical customer is reportedly making one less weekly drive-thru trip in 2022, as reported by Forbes.
There is also a change occurring in how customers evaluate costs.